Raleigh, NC

Marketing Leader

Marketing Leader — Demand Generation · Partner Marketing · Events

Senior marketing manager with ~8 years building and leading multi-channel programs that turn campaigns into pipeline and events into revenue. Deep experience across partner/channel marketing, demand generation, content, and large-scale events. Known for connecting strategy to measurable growth and for leading cross-functional teams to operational excellence.

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Other lanes: Events and Experiential · Creative Brand Content

Experience

  1. Partner Marketing Manager

    Teleperformance 2025 – Present
    • Lead marketing across partner portfolios, driving joint planning and measurable growth.
    • Build multi-channel campaigns focused on partner engagement and pipeline acceleration.
    • Influence revenue through strategic collaboration and integrated demand programs.

  2. Partner Marketing Manager

    TSIA Dec 2024 – Jun 2025
    • Spearheaded partner marketing campaigns that elevated engagement and sponsor visibility.
    • Developed scalable partner enablement tools that improved promotional alignment.
    • Optimized communication strategy to lift pre-event engagement.

  3. Event Marketing Manager

    TSIA Feb 2023 – Dec 2024
    • Owned end-to-end event marketing strategy that grew attendee engagement.
    • Managed cross-channel promotion for efficiency and performance.
    • Improved conversion rates and reduced acquisition costs through continuous optimization.

  4. Marketing Programs Manager

    CivicPlus Feb 2022 – Feb 2023
    • Ran integrated social and event campaigns to maximize reach and brand resonance.
    • Managed campaign budgets against clear financial goals.
    • Strengthened SEO and partner collaboration to grow visibility and customer acquisition.

  5. Senior Marketing Associate

    NC League of Municipalities Feb 2017 – Feb 2022
    • Drove content marketing with strong visual and brand consistency.
    • Directed event coordination and marketing programs for lead generation.
    • Supported an organization-wide rebrand that lifted company visibility.

Core skills

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Get in touch

Interested in the Marketing Leader angle? [email protected] or the contact form on the homepage.