Raleigh, NC
Ashly Tyson
Marketing Leader — Demand Generation, Events & Experiential, Brand & Content
My strength is being the bridge between strategy and execution — partnering cross-functionally to turn campaigns into pipeline and events into revenue. I'm a results-driven marketing programs & engagement strategist who thrives on designing and executing high-impact campaigns that build connection, activation, and growth. Over the past eight years I've led field, partner, and event marketing initiatives that brought brands closer to audiences and drove measurable ROI — most recently as Partner Marketing Manager at Teleperformance.
- Marketing Leader
- Events and Experiential
- Creative Brand Content
Work highlights
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Partner Marketing Manager
Teleperformance 2025 – Present- Lead marketing across partner portfolios — joint planning, partner activation, and integrated demand programs that drive measurable growth.
- Build multi-channel campaigns spanning partner engagement, events, and content, accelerating pipeline.
- Influence revenue through strategic collaboration across partner and event programs.
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Partner Marketing Manager
TSIA Dec 2024 – Jun 2025- Spearheaded partner and sponsor marketing campaigns that elevated event engagement and sponsor visibility.
- Built scalable partner enablement tools and content, aligning co-promotion and brand messaging around events.
- Optimized communications strategy to lift pre-event registration and engagement.
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Event Marketing Manager
TSIA Feb 2023 – Dec 2024- Owned end-to-end event marketing strategy and content, growing attendee engagement through consistent cross-channel storytelling.
- Managed cross-channel event promotion for efficiency and measurable performance.
- Improved conversion rates and reduced acquisition costs through continuous campaign optimization.
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Marketing Programs Manager
CivicPlus Feb 2022 – Feb 2023- Created and ran integrated social and event campaigns that maximized reach and brand resonance.
- Strengthened SEO and partner collaboration to grow organic visibility and customer acquisition.
- Managed campaign and event budgets against clear financial goals.
Core skills
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Growth & Demand Gen
Demand Generation · Partner/Channel Marketing · Pipeline Acceleration · SEO · Marketing Analytics · Multi-channel Campaign Management
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Events & Experiential
Event Strategy · Experiential Marketing · Field/Conference Events · On-site Production · Sponsor & Partner Activation · Registration/Attendance Growth
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Brand & Content
Brand Marketing · Content Strategy · Copywriting/Editorial · Social Media · Audience Engagement · Visual & Brand Consistency
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Leadership & Operations
Cross-functional Leadership · Rebrand Leadership · Strategic Planning · Partner Enablement · Stakeholder Alignment · Budget Management · Vendor Coordination
Outside work
Book club
Outside of work, I host a small book club -- see what we're reading.
Get in touch
I'm based in Raleigh, NC and focused on marketing leadership, events and experiential work, and creative brand content.