Resume

I'm a Raleigh, NC-based Marketing Leader — Demand Generation, Events & Experiential, Brand & Content. This page pulls from the same structured resume data used for the downloadable PDF.

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Summary

Marketing leader with ~8 years building and leading multi-channel programs that turn campaigns into pipeline and events into revenue — spanning partner/channel marketing, demand generation, large-scale event production, and brand/content strategy. Runs event strategy end-to-end (concept, promotion, partner activation, on-site execution) and, with journalism roots, blends editorial storytelling with campaign strategy and analytics to build audiences and sharpen brand voice. Known for connecting strategy to measurable growth, leading cross-functional teams to operational excellence, and leading rebrands while keeping visual and message consistency at scale.

Core skills

• Growth & Demand Gen

  Demand Generation · Partner/Channel Marketing · Pipeline Acceleration · SEO · Marketing Analytics · Multi-channel Campaign Management

• Events & Experiential

  Event Strategy · Experiential Marketing · Field/Conference Events · On-site Production · Sponsor & Partner Activation · Registration/Attendance Growth

• Brand & Content

  Brand Marketing · Content Strategy · Copywriting/Editorial · Social Media · Audience Engagement · Visual & Brand Consistency

• Leadership & Operations

  Cross-functional Leadership · Rebrand Leadership · Strategic Planning · Partner Enablement · Stakeholder Alignment · Budget Management · Vendor Coordination

Experience

1. Partner Marketing Manager

   Teleperformance 2025 – Present
   • Lead marketing across partner portfolios — joint planning, partner activation, and integrated demand programs that drive measurable growth.
   • Build multi-channel campaigns spanning partner engagement, events, and content, accelerating pipeline.
   • Influence revenue through strategic collaboration across partner and event programs.

2. Partner Marketing Manager

   TSIA Dec 2024 – Jun 2025
   • Spearheaded partner and sponsor marketing campaigns that elevated event engagement and sponsor visibility.
   • Built scalable partner enablement tools and content, aligning co-promotion and brand messaging around events.
   • Optimized communications strategy to lift pre-event registration and engagement.

3. Event Marketing Manager

   TSIA Feb 2023 – Dec 2024
   • Owned end-to-end event marketing strategy and content, growing attendee engagement through consistent cross-channel storytelling.
   • Managed cross-channel event promotion for efficiency and measurable performance.
   • Improved conversion rates and reduced acquisition costs through continuous campaign optimization.

4. Marketing Programs Manager

   CivicPlus Feb 2022 – Feb 2023
   • Created and ran integrated social and event campaigns that maximized reach and brand resonance.
   • Strengthened SEO and partner collaboration to grow organic visibility and customer acquisition.
   • Managed campaign and event budgets against clear financial goals.

5. Senior Marketing Associate

   NC League of Municipalities Feb 2017 – Feb 2022
   • Drove content marketing and event coordination with strong visual and brand consistency, generating leads across channels.
   • Supported an organization-wide rebrand that lifted company and event visibility.

Education

B.A. Journalism — Public Relations & Advertising · University of North Carolina at Chapel Hill · 2016