Raleigh, NC
ASHLY TYSON
Marketing Leader — Demand Generation · Partner Marketing · Events
I'm a marketing and events leader based in Raleigh, NC with about eight years building demand-generation, partner-marketing, and event programs -- most recently as Partner Marketing Manager at Teleperformance. I studied journalism (public relations & advertising) at University of North Carolina at Chapel Hill, and I like turning campaigns into pipeline and events into revenue.
- Marketing Leader
- Events and Experiential
- Creative Brand Content
Work highlights
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Partner Marketing Manager
Teleperformance 2025 – Present- Lead marketing across partner portfolios, driving joint planning and measurable growth.
- Build multi-channel campaigns focused on partner engagement and pipeline acceleration.
- Influence revenue through strategic collaboration and integrated demand programs.
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Partner Marketing Manager
TSIA Dec 2024 – Jun 2025- Spearheaded partner marketing campaigns that elevated engagement and sponsor visibility.
- Developed scalable partner enablement tools that improved promotional alignment.
- Optimized communication strategy to lift pre-event engagement.
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Event Marketing Manager
TSIA Feb 2023 – Dec 2024- Owned end-to-end event marketing strategy that grew attendee engagement.
- Managed cross-channel promotion for efficiency and performance.
- Improved conversion rates and reduced acquisition costs through continuous optimization.
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Marketing Programs Manager
CivicPlus Feb 2022 – Feb 2023- Ran integrated social and event campaigns to maximize reach and brand resonance.
- Managed campaign budgets against clear financial goals.
- Strengthened SEO and partner collaboration to grow visibility and customer acquisition.
Core skills
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Growth
Demand Generation · Partner/Channel Marketing · Pipeline Acceleration · Marketing Analytics · SEO
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Programs
Multi-channel Campaigns · Event Marketing · Content Strategy · Budget Management
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Leadership
Cross-functional Leadership · Strategic Planning · Partner Enablement · Stakeholder Alignment
Get in touch
Send a message and I'll get back to you.
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