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Raleigh, NC

Ashly Tyson

Marketing Leader — Demand Generation · Partner Marketing · Events

I'm a results-driven marketing programs & engagement strategist who thrives on designing and executing high-impact campaigns that build connection, activation, and growth. Over the past eight years I've led field, partner, and event marketing initiatives that brought brands closer to audiences and drove measurable ROI -- most recently as Partner Marketing Manager at Teleperformance. My strength is being the bridge between strategy and execution, partnering cross-functionally to turn campaigns into pipeline and events into revenue.

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  • Marketing Leader
  • Events and Experiential
  • Creative Brand Content

Work highlights

  1. Partner Marketing Manager

    Teleperformance 2025 – Present
    • Lead marketing across partner portfolios, driving joint planning and measurable growth.
    • Build multi-channel campaigns focused on partner engagement and pipeline acceleration.
    • Influence revenue through strategic collaboration and integrated demand programs.

  2. Partner Marketing Manager

    TSIA Dec 2024 – Jun 2025
    • Spearheaded partner marketing campaigns that elevated engagement and sponsor visibility.
    • Developed scalable partner enablement tools that improved promotional alignment.
    • Optimized communication strategy to lift pre-event engagement.

  3. Event Marketing Manager

    TSIA Feb 2023 – Dec 2024
    • Owned end-to-end event marketing strategy that grew attendee engagement.
    • Managed cross-channel promotion for efficiency and performance.
    • Improved conversion rates and reduced acquisition costs through continuous optimization.

  4. Marketing Programs Manager

    CivicPlus Feb 2022 – Feb 2023
    • Ran integrated social and event campaigns to maximize reach and brand resonance.
    • Managed campaign budgets against clear financial goals.
    • Strengthened SEO and partner collaboration to grow visibility and customer acquisition.

Core skills

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Get in touch

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